Our Studio

We are an experienced and dynamic studio specialized in furniture design, product and mobility, being recognized for our work at national and international level.

We provide strategic product design services based on the needs and technological infrastructure of each client.

We have extensive experience in the application of various production technologies that allows us to optimize the materialization of each project.

Top small and medium-sized companies rely on our work, endorsed by the successful insertion of products that we have designed into the regional and international market.


Mission

Contribute with our professional work to the global industry development, from a socially and environmentally responsible approach.


Values

We understand our work as a process, where conceptual generation, detailed design, or technical development, represent materialization stages of the strategic product conception, an outcome of the company-designer relationship.

We conceive design as a result of honest and open communication between the User, Company and Designer.

We are committed to the community by developing our work with integrity and respect for people and the environment.

We believe in teamwork, stimulating, valuing and giving credit to the work of each of our members.

Industrial Designer

College of Architecture, Design and Urbanism, University of Buenos Aires. December 2001

Specialist in Furniture Design

College of Architecture, Design and Urbanism, University of Buenos Aires. December 2003

Hernán Fretto develops his work as an independent professional, directing his own Firm, Hernán Fretto Studio, where he provides Strategic Product Design Services to manufacturers, producers and deales of furniture, mobility and product.
He is a Titular Professor in the National University of Misiones, where he teaches in the course Concepts and Project Methods of the Industrial Design Career in the Arts Campus since 2008. He is a Titular Professor in the Austral University, where he teaches in the course Making Design 3 of the Design Career in the Comunication Campus since 2020. He is also currently positioned as Head of Practical Works in the subjetct of Ergonomics at the University of Buenos Aires, where he has succesfully taught Industrial Design since 1999. Besides Argentina, he has also been a Guest Lecturer and Professor of Industrial Design at ISTHMUS, College of Architecture and Design of Latin America and the Caribbean, Panama City, Panama since 2013.
He is a researcher in projects of data gathering, development and scientific ergonomic validation in different universities since 2005.

Awards

  • 2019 - Finalist Project, Heater + Container ANFORA. Scirocco Design Warm Contest. Milano, Italy.
  • 2018 - Product Award, Modular Ambulance COLCAR for SAME. Good Design Distinction. National Industrial Ministry. Buenos Aires, Argentina.
  • 2016 - Mention of Innovation Level, Ambulance COLCAR for MERCEDES BENZ Sprinter. CMD Award. Buenos Aires, Argentina.
  • 2015 - Professional First Prize, Modular Vehicle for Extreme Environments COLCAR. Second National Design Biennial FADU (Architecture and Design College), University of Buenos Aires. Category: Industrial Design/Transport. Buenos Aires, Argentina.
  • 2013 - First Prize, Ambulance COLCAR for MERCEDES BENZ Sprinter. First National Design Biennial FADU (Architecture and Design College), University of Buenos Aires. Category: Transport. Buenos Aires, Argentina.
  • 2011 - Product Award, OVIEDO Bathroom Faucet. Good Design Distinction. National Industrial Ministry. Buenos Aires, Argentina.
  • 2011 - Product Award, TRENTO System Table. Good Design Distinction. National Industrial Ministry. Buenos Aires, Argentina.
  • 2006 - Special Mention, AUGUSTA Chair Design. Promosedia Internacional Design Competition 2006. "Salone Internazionale della Sedia”. Udine, Italia.
  • 2004 - First National Prize, TORINO Sofa Series. Natán Design Competition.  Argentina.
  • 2004 - First Prize, BOTTLY Insulated Inflatable Container for Liquids. National Product Design Competition in PVC INFLATE. Metropolitan Design Center . Argentina.
  • 2004 - Third Prize, JOIN Thermal coffee maker. Plata Lappas National Industrial Design Competition. Argentina.
  • 2003 - First Prize, Óptima Sofa Series. Second National Santorini Design Competition 2003. Category: Sofa. Argentina.
  • 2002 - Faucet FV Award, PRÓXIMA Kitchen Faucet. Latin American Design Competition ¨El Espíritu del Cobre¨ (The Spirit of Copper). National Museum of Fine Arts. Argentina.
  • 2002 - Third Mention Award, LÁMINA Chair. National Design Competition ¨Sentando bases¨ (Lay the Foundation). Santorini. Argentina.
  • 2002 - Second Prize, ÍNTEGRA Home Heaters Series. Rheem Design Competition. Argentina.
  • 2001 - First National Prize, BUENOS AIRES Public Drinking Fountain. Natán Youth Design Competition. Argentina.

Exhibitions

He has participated in various exhibitions related to his professional work, such as:
  • Good Design Distinction- CMD 2018
  • CMD Award 2016
  • National Design Biennial FADU (Architecture and Design College), University of Buenos Aires 2015 and 2013
  • Design Abroad - Regional Museum of Natural Sciences of Torino 2012
  • Good Design Distinction - Cultural Center of Cooperation FLOREAL GORINI 2011
  • Design Hall - FIMAR 2010
  • Design for Architecture MARQ (Architecture and Design Museum and the Buenos Aires Central Society of Architects 2009
  • Manufacturing Design - CMD 2009
  • Paper Festival - DARA 2009
  • Design in Process MALBA (Museum of Latin American Art in Buenos Aires) 2008
  • Pasión del Fin del Mundo (End of The World Passion) ARGdis Tokio 2007
  • MAMba (Museum of Modern Art of Buenos Aires) 2007
  • Buenos Aires Design Festival - París Stopover 2007
  • Salone internazionale della sedia Promosedia (Promosedia International Chair Exhibition) 2006
  • FOA House 2006, 2003 y 2011
  • Industrial Design Balance 2000/2005
  • Sao Pablo Sixth Biennial of Architecture 2004
  • Il Design Argentino Nuove Tendenze Roma 2004 (The Argentine Design New Trends Rome)
  • ICFF (International Contemporary Furniture Fair) New York 2003
  • Cienporciento Diseño (Hundred Percent Design) 2003
  • Expovivienda Buenos Aires (Housing Fair Buenos Aires)  2003
These among others.